Some companies and business owners are constantly looking for innovative and new ways to bring more sales. One way of attracting sales is through advertisement, marketing and building customer base.
Advertising is important to companies because it attracts new and potential customers and encourages consumers to spend more. It builds business identity, enhances firm's reputation and maintains brand's credibility. Entrepreneurs and business enterprises use advertising to promote their products and services. It also reminds customers of the variety of products and services that they offer. Because of its importance in the survival of the business, it therefore mandatory for firms to make their advertisement unique and stand out. Once advertisements fail to attract or grab the attention of consumers, chances are, no purchases are made. As the saying goes, "If you don't build, they won't come. If you don't advertise, they may not find you."
Like technology, advertising also evolves along with time and trend. From traditional advertising, which uses radio, television, newspapers, magazines, journals, it shifted to the use of technology like the Internet, computers and cellular phones.
Advantages of Advertising:
- Provides product information.
- Builds and reinforces brand
- Clears misconceptions about the product
- Increased Sales
- Alters attitudes of consumers
- Improves the product